Iām Matteo, the founder of BoxHero. Our story began with a simple idea: that the right underwear can elevate your comfort, confidence, and reveal the HERO in you. BoxHero is more than fabricāitās about enhancing your well-being in every moment.
During a family trip to Japan, my father and I stumbled upon bamboo boxers that promised comfort like no other. Skeptical but curious, he tried themāand the transformation was incredible. His comfort and confidence were revitalized, inspiring me to share this experience with others.